Pedagogical Approaches to Student-Run PR Firms Using Service Learning: A Case Study
School of Fine Arts and Communication
One way experiential learning can be experienced in a public relations program is through the launching of a public relations student-run agency. This study focuses on a strong example of a student-run PR agency that was launched in a small program on a private university campus. Findings from this case study suggest that student-run agencies can effectively be launched, even with limited resources, to strategically meet program-learning outcomes. Additionally, benefits of student-run agencies include increased prominence of the program within the community, which can provide more internship and networking opportunities for students, as well as stronger pre-professional preparation for students who participate in student-run agencies.
Public relations; Internship programs
Teaching Journalism & Mass Communication
Kim, Carolyn Mae, "Pedagogical Approaches to Student-Run PR Firms Using Service Learning: A Case Study" (2015). Faculty Articles & Research. 142.