Title

State of Social Media Curriculum: Exploring Professional Expectations of Pedagogy and Practices to Equip the Next Generation of Professionals

Publication Date

12-2016

Abstract

With the rise of social media, university programs are searching for effective ways to prepare students to use social media (Fratti, 2013). This challenge is mirrored by professionals who are also seeking to better equip themselves (Brown, 2014). This study explored key elements that should be included in social media education through interviews with over 20 social media industry leaders. Findings provide extensive guidance for faculty who teach social media courses.

Keywords

Social media; Faculty

Publication Title

Journal of Public Relations Education

Volume

2

Issue

2

First Page

68

Last Page

82

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