Generation Z and the COVID-19 Crisis


Generation Z and the COVID-19 Crisis



Crowell School of Business


In November 2019, members of Generation Z in the United States were laying the foundation for their adult future. While the majority of this emerging generational cohort was still in high school and college, an increasing number of recent college graduates were making their way into the workforce. On the other side of the world, a 55-year-old individual from Hubei province in China would be the first person identified with a SARS-like illness caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). Unbeknownst to the world, this coronavirus disease of 2019 (COVID-19) would become a global crisis infecting over 235 million people and killing 4.8 million worldwide by October 2021. The United States alone had suffered 700 thousand deaths and reported 43 million COVID-19 cumulative cases within that time frame. COVID-19 had suddenly disrupted the world and the emerging generational cohort in the United States.

With a year that included natural disasters, the death of Kobe Bryant and his daughter Gianna, soaring unemployment rates, the Black Lives Matter movement, the rise of anti-Asian violence, and a fierce presidential election, COVID-19 remained present amid these significant events and continued to shape and mold Generation Z’s values and behavioral systems in extraordinary fashion. This formative event demanded a clear and focused examination of its goliath impact on the emerging generation. Utilizing an updated model of strategic analysis (PHEESTLE Model), the authors examine the political, health, economic, educational, sociocultural, technological, legal, environmental, and ecological implications of COVID-19 on Generation Z..

Generation Z and the COVID-19 Crisis has been used as a text for courses in management, human resources, organizational behavior, and leadership. The conversational tone and practical approach will prepare readers to be effective both professionally and personally.


Covid-19; Human resources; Organizational behavior; Leadership



Publication Date


Document Type



Kendall/Hunt Publishing Company




Leadership Studies | Organizational Communication

Generation Z and the COVID-19 Crisis