Title

Refocusing the Project Class on Partnering with the Client and Partnering with God

School/Department

Crowell School of Business

Publication Date

6-2009

Abstract

After extensive research, including a ten-year satisfaction survey, this paper presents a major shift in the pedagogy of teaching client-based project classes. Six new teaching strategies were implemented, specifically aimed at focusing marketing students on new partnering strategies to build equity in the client relationship. This resulted in superior marketing plans, highly satisfied students and clients, and a significantly greater percentage of the plan being implemented. Furthermore, spiritual integration occurred in and out of the classroom at a remarkable level as the refined class provided an ideal environment for students to partner with God.

Keywords

Marketing; Educational innovations

Publication Title

Christian Business Academy Review

Volume

4

First Page

55

Last Page

68

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