Title

Pedagogical Approaches to Student-Run PR Firms Using Service Learning: A Case Study

School/Department

School of Fine Arts and Communication

Publication Date

Summer 2015

Abstract

One way experiential learning can be experienced in a public relations program is through the launching of a public relations student-run agency. This study focuses on a strong example of a student-run PR agency that was launched in a small program on a private university campus. Findings from this case study suggest that student-run agencies can effectively be launched, even with limited resources, to strategically meet program-learning outcomes. Additionally, benefits of student-run agencies include increased prominence of the program within the community, which can provide more internship and networking opportunities for students, as well as stronger pre-professional preparation for students who participate in student-run agencies.

Keywords

Public relations; Internship programs

Publication Title

Teaching Journalism & Mass Communication

Volume

5

Issue

1

First Page

57

Last Page

68

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