Title

Compassion international and pinterest: Developing brand personality and demonstrating stewardship through visuals

Authors

Carolyn Mae Kim, Biola University

Files

School/Department

School of Fine Arts and Communication

Description

Chapter 19

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

Keywords

Nonprofit organizations -- Public relations; Fund raising;

ISBN

978-1138795082

Publication Date

12-23-2014

Publication Source

Public relations in the nonprofit sector : theory and practice

Inclusive pages

296-309

Document Type

Book Chapter

Publisher

Routledge

City

New York

Comments

doi:10.4324/9781315758688

Recommended Citation

Kim, Carolyn Mae (2014). Compassion international and pinterest: Developing brand personality and demonstrating stewardship through visuals. Public relations in the nonprofit sector : theory and practice. 296-309. New York: Routledge.
https://digitalcommons.biola.edu/faculty-books/474