Leveraging Technology in Leadership Communication

Title

Leveraging Technology in Leadership Communication

Files

School/Department

School of Fine Arts and Communication

Description

Taking a close look at how digital media can elevate or diminish a leader’s influence, this book provides a framework to guide organizational leaders’ selection and application of digital tools in communication with stakeholders.

Through a media ecology approach, the book begins by exploring the transitions in technology over the course of human history that resulted in today’s digital communication environment. It builds on this understanding to examine the value leadership communication provides to engage employees and drive organizational objectives internally, while also highlighting the value of leaders’ external stakeholder communication using tools such as social media or websites to elevate credibility. It examines various challenges to give a realistic assessment of how leaders can navigate digital communication successfully to thrive personally and professionally. Finally, the book explores an often-missed dimension of leadership communication: followers. Using the ethicality of leadership and the role of followers, it concludes by examining guiding values for leadership communication in the digital age as well as forecasting future trends that will shape leaders’ communication.

The book is intended as supplementary reading in organizational, leadership, corporate, and internal communication courses at both the undergraduate and graduate levels.

Keywords

Communication in management; Digital communications; Leadership

ISBN

978-0367415013

Publication Date

11-12-2021

Document Type

Book

Publisher

Routledge

City

New York

Disciplines

Business and Corporate Communications

Leveraging Technology in Leadership Communication


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